Let’s say the vessel bringing your shipment from overseas has just arrived in port. Unbeknownst to you, an unexpected work slowdown has affected offloading and started a domino effect on the ultimate ETA of the delivery. Your staff is trying their best to monitor the progress of the container movement, but information isn’t readily available. Gathering this info will take some time because it’s all done manually through phone calls, emails, websites—even faxes in some cases. In other words, there will be a buzz of communication activity that provides less than current information, takes up time, adds frustration and more often than not, increases the cost of doing business.