Don't let your business strategy get distracted...Focus on your core!

April 19, 2017


Your core. No not your mid-section(although that's important too)...this is about your core competencies as a business.  

No matter your line of business, staying open to new opportunities that can evolve and improve your current offerings is vital. We've got to stay mindful however to what is core to the businesses we're leading less we end up, like the dog below, with less than we started with.

how advent enables focus on your core competancy.jpeg

One bit of insight from a recent conference (the always energizing #NavisWorld2017) came from Port of Virginia's Rich Ceci regarding risk and a company "overreaching" vs. remaining focused on their core competencies. The image analogy Rich used was one of a dog, bone in mouth, intrigued by opportunity while staring down at his reflection in a tranquil country lake. As you might guess, the dog, being intent on getting the bone he saw reflected in the water, dropped the one he had in his mouth leaving him, after the ripples faded, with nothing.

The takeaway for me? No matter your line of business, staying open to new opportunities that can evolve and improve your current offerings is vital. We've got to stay mindful however to what is core to the businesses we're leading less we end up, like the dog, with less than we started with. 

For Advent, this means always thinking about our customers and exactly how THEY can remain focused on their core - what they are all about or best at - and trust in partners like us handle tasks just outside of their strengths, where OUR strengths lie. For many of our terminal operators using the eModal Community Portal (eCP), this means leveraging our SaaS software expertise to introduce truck scheduling/appointment procedures in our PreGate module to increase gate velocity and reduce trucker queue and turn times(some by up to 40%!). 

So the next time you're staring at some new "bone" of opportunity…make sure you know, BEFORE you begin, if it truly aligns with your core or whether its best done by someone else.

 

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